Anti-Inflammation Recipes

3 Anti-Inflammation Recipes To Help Restore Your Health
Nutrition Icon Offers Breakfast, Lunch & Dinner Options

The link between chronic disease and inflammation based on a poor diet and sedentary lifestyle has been made clear by now, as outlined in an article from the Centers for Disease Control and Prevention.

The article explores how humankind uncovered the tools to overcome infectious disease with germ theory, posited in the 19th Century. More than a century later, as we’ve encountered the wrath of chronic disease – including heart disease, cancer, stroke, rheumatoid arthritis, and many others – research has identified a modern-day equivalent, this time caused by inflammation. 

“The best medicine to ease the massive suffering endured by so many in our population today is an active lifestyle and an anti-inflammatory diet; food should be nourishing and  pleasurable,” says nutritionist and juicing pioneer Cherie Calbom, MS. (“The Juice Lady”). Her latest book, “The Juice Lady’s Anti-Inflammation Diet,” (www.juiceladycherie.com), outlines the causes of inflammation and offers solutions with healthy meals for breakfast, lunch and dinner, as well as robust juicing recipes.

“Whether you’re on a vegetarian, vegan, low-carb, no-carb, Mediterranean, Neanderthal or any other kind of diet, there are delicious recipes available to anyone who wants to up their anti-inflammation efforts.” 

Calbom lists just three of her many recipes, with some ingredients that may already be found in your pantry, she says.

•  Breakfast: Spanish frittata and simple salad with maple orange vinaigrette (serves 4-6). Frittata: 12 large organic eggs; ½ cup coconut milk; ½ tsp. sea salt, or more to taste; 2 tbsp. coconut oil or extra-virgin olive oil; 1 small red onion, small chop; ½ cup sautéed mushrooms or your favorite vegetable; 1 cup spinach or arugula.

Preheat oven to 375 degrees. Whisk the eggs and coconut milk with 2 pinches of salt. Set aside. Prepare pan with coconut oil and medium-high heat and sauté onions until translucent, about 3 min. Add mushroom or favorite vegetable and sauté until soft. Toss in spinach and fold into veggie mixture just until wilted. Remove vegetables from pan; set aside. Turn down the heat to low, adding a little more coconut oil if needed. Using the same skillet, add the eggs, shaking to distribute the mixture evenly. Cook over medium-low heat for 5 min. using a spatula to spread the eggs from the edges to the center until the edges are no longer runny. Arrange the vegetable mixture over the top evenly.

Transfer to a 375-dgree oven and cook for 5 minutes until set and slightly browned. Remove from oven. Be very aware of the hot handle! To finish, slide partially cooked frittata onto a large plate; wearing oven mitts, place a plate over the pan and, holding the two together, invert them so the frittata drops onto the plate. Slide the frittata back into the pan so partially cooked side is up. Place back in oven to cook 3-4 min. more.

“The simple salad with maple orange vinaigrette is something I dreamed up for a ‘breakfast for dinner’ themed night – a nice complement to the main dish,” she says. 

•  Lunch: tropical quinoa salad with cashews with carrot fries (serves 4).Quinoa: 1 cup dried quinoa, rinsed well; ½ red onion, finely chopped; 1 cup apple or carrot, finely chopped; juice of 1 lime, 2 tbsp. honey or agave; 1 tbsp. extra-virgin olive oil; 1 large mango, chopped (not overly ripe); ¼ cup mint, finely chopped; 1 tsp. seal salt, to taste; freshly ground black pepper, to taste; ½-inch-piece ginger, finely chopped; 1 avocado, chopped or thinly sliced; 1 cup cashews, coarsely chopped; 3 cups Romaine lettuce (or greens of choice), roughly chopped. 

Cook the quinoa: Bring 2 cups of water to a boil in a medium saucepan; add the quinoa and simmer, covered 15-20 min. Set aside and let cool (spread out for best results). In a large bowl toss the chopped red onion and apple/carrot. Whisk together the lime juice, honey and olive oil. Add to the bowl. Add the cooked, cooled quinoa and mango to the bowl and toss well. Mix in mint, cilantro, ginger and salt and pepper, to taste. Garnish with sliced avocado and cashews. Scoop mixture over greens and serve chilled or at room temperature.
“Who doesn’t like French fries? – Carrot fries are a healthy alternative!” Calbom says.

•  Dinner: grilled salmon and asparagus with stone fruit and lavender chutney (serves 4-6). Chutney: 2 lb. stone fruit, small dice; 1 large onion, finely chopped; zest of 1 lemon or lime; 2 tbsp. garlic, minced; ¼ tsp. chili flakes (optional); 1/3 cup red wine vinegar; ¾ cup raw honey or agave; ¾ tsp. sea salt; 2 tbsp. fresh lavender (or use basil or mint; use 1 tsp. dried lavender if you cannot find it fresh).

In a saucepan combine all prepared ingredients except the herbs. Bring to a boil. Continue cooking at a rolling boil, 15 min. Stir occasionally. Mix in fresh herbs and/or lavender at the end.

“This chutney will get you excited for salmon all over again,” she says. “Of course, buy wild salmon, which is significantly healthier and environmentally friendly.”

•  Snack: Cherry Chocolate Shake (serves 1). 1 Tbsp. unsweetened, unprocessed cocoa powder; ½ cup frozen dark cherries, pitted; 1 cup coconut; almond or flax milk; ½ tsp. pure vanilla extract; several drops of liquid stevia (suggest Sweet Leaf Vanilla Creme); ice cubes as desired

Place all ingredients in a blender and process until smooth.

Cherie Calbom, M.S.

Cherie CalbomCherie Calbom holds a Master of Science degree in whole foods nutrition from Bastyr University. She is author of 26 books including The Juice Lady’s Anti-Inflammation Diet, (www.juiceladycherie.com), The Juice Lady’s Big Book of Juices and Green Smoothies, The Juice Lady’s Turbo Diet, Juicing, Fasting, and Detoxing for Life, The Juice Lady’s Living Foods Revolution, The Complete Cancer Cleanse, and Juicing for Life with over 2 million books sold in the US and published in 23 countries. She has worked as a celebrity nutritionist with George Foreman and Richard Simmons, and has appeared on numerous radio and TV shows and in scores of magazine articles. She appeared on QVC for over 13 years with the George Foreman grill. Known as “The Juice Lady” for her work with juicing and health, her juice therapy and cleansing programs have been popular for more than a decade.

The Juice Lady website

Cherie Calbom’s books on Amazon

Cherie Calbom’s books on Barnes & Noble

Invasion of the Overworld: Book One in the Gameknight999 Series: An Unofficial Minecrafter’s Adventure

 

The world of Minecraft comes to life in this thrilling adventure!

Gameknight999 loved Minecraft, but above all else, he loved to grief—to intentionally ruin the gaming experience for other users.

When one of his father’s inventions teleports him into the game, Gameknight is forced to live out a real-life adventure inside a digital world. What will happen if he’s killed? Will he respawn? Die in real life? Stuck in the game, Gameknight discovers Minecraft’s best-kept secret, something not even the game’s programmers realize: the creatures within the game are alive! He will have to stay one step ahead of the sharp claws of zombies and pointed fangs of spiders, but he’ll also have to learn to make friends and work as a team if he has any chance of surviving the Minecraft war his arrival has started.

This action-packed tribute to the worldwide computer game phenomenon is a runaway publishing smash and the perfect companion for Minecraft fans of all ages.

Amazon Customer Review

by Kerry A

My 8-year old finished this in 5 days. He said it deserved 5 stars. The ending left you hanging a bit. I guess that leaves the option of a sequel open. He didn’t notice the typos/edit errors, I noticed one confusing sentence in the first 6 pages or so that I read to him to prove the reading was not too challenging for him. I don’t need literary perfection, just something that holds his interest and challenges him a little; it’s getting harder to find books he’ll really dig into when they don’t have pictures or comics anymore, but this one worked. He said none of it scared him, I guess because he has so much experience with the game itself. Another one of the Minecraft novels also caught my eye, but in checking out the writing, the main character was criticizing his parents a lot – trying to stay away from that theme which is so prevalent in some of the kids books these days. Keeping kids positive about school, teachers, parents and family members is hard enough without the influence of books.
~~~~~~~~~

A Novel Way To Explain Online Bullying To Your Children
Using Minecraft As A Tool & Not A Weapon

“What did I do to deserve this?” asked Mark Cheverton’s 7-year-old son with tears in his eyes.

A short while prior, Cheverton, a former public school teacher of 15 years and an engineer with GE, made the decision with his wife to buy the video game Minecraft for his son, who begged his parents for many months.

“The decision to buy Minecraft turned out better than my wife and I could ever have hoped,” he says. “The game features positive creative and building aspects that are excellent for young children, including resource gathering, exploration, crafting and combat. My son became greatly admired from other children who played the game, and I loved playing the game with him, too.”

Cheverton’s son made plenty of friends. However, it wasn’t long before one of the visitors to his son’s server destroyed everything the child created in the Minecraft universe. The online bully recorded the destruction and posted it to YouTube. The public humiliation was complete – and it would happen again.

As a result, Cheverton wrote “Invasion of the Overworld: Book One in the Gameknight999 Series: An Unofficial Minecrafter’s Adventure,” (markcheverton.com), which is based in the Minecraft universe and explores how to deal with bullying.

“Since publication, the book has had a tremendous impact on children who play Minecraft, including my son,” says Cheverton, who explores how fiction has taught children how to use the game as a tool and not a weapon.

•  You can use narrative to teach children how to play ethically. After six months, Cheverton finished his novel and was able to read it with his son. Before the novel, he’d tried explaining to his son why being bullied wasn’t the boy’s fault, but the message didn’t get through. Reading the novel with his son, however, worked.

•  The idea has also got children writing their own fiction. The idea of writing a book within the Minecraft universe really took off. That first Christmas, the book made it to No. 29 in Amazon’s top 100. It was then picked up by a publisher and recently made it to the New York Times Bestseller’s list.

“Now, I have multiple books being published in 15 countries and being translated into seven different languages,” he says. “More importantly, the book has inspired young children who love the game to do their own writing in the context of Minecraft.”

•  A book about a videogame can get kids reading. “This has been a strange journey – from buying the game for my son to how much of an impact the novel has made,” Cheverton says. “I have received email after email from parents who can’t thank me enough for getting their children to read again. While video games like Minecraft can foster positive lessons and skills for children, reading is an essential skill for lifelong learning and self-improvement.”

About Mark Cheverton

Mark Cheverton (markcheverton.com) majored in physics and math as an undergraduate in college and went on to teach in public schools for 15 years. While teaching he earned a master’s degree in physics. He later went worked for GE’s Global Research Center, where he researched laser welding , 3D printing, machine vision, process monitoring and machine control. He began writing his Minecraft series to help explain difficult lessons to his son, now 11. Those lessons include taking risks, a willingness to try something difficult and how to be brave. His first book, “Invasion of the Overworld: Book One in the Gameknight999 Series: An Unofficial Minecrafter’s Adventure,” addresses the sensitive topic of bullying.

Book Promo: The LGBT & Modern Family Money Manual by Holly Hanson

by Holly Hanson
Buy Link

We’re living in swiftly changing times, and this is very good news for Lesbian, Gay, Bisexual, and Transgender (LGBT) individuals, same-sex couples and modern families. This means that there’s a groundswell of support for marriage equality, should you choose to get married. But it also means that now, more than ever, it’s important to stay educated and up-to-date about what rights and privileges are available to you so that you can be your own best advocate-in life and in finance. The LGBT and Modern Family Money Manual is the go-to resource for LGBT individuals and couples as they look to forge ahead into a brighter future, as well as for modern families of all shapes and sizes-even long-term partners of the opposite sex who have opted not to enter into traditional marriage.

Although financial planning is a concern to every individual, no matter his or her sexual orientation or family dynamic, the issues surrounding family planning, marriage equality, and estate planning-just to name a few areas of many-that LGBT and modern families face require a unique perspective. Harmony Financial Strategies Principal and Founder Holly Hanson and team of professionals are the perfect authorities to help LGBT individuals, same-sex couples and modern families navigate the wealth of ever-changing information out there on the subject within the comfort of a safe, grounded and empathetic environment. From developing a plan for protection of assets to understanding the benefits you should be applying for that could positively change your financial picture, this book aims to give LGBT individuals, same-sex couples, and modern families the foundation they need to plan and provide for themselves and their loved ones through financial strategies crafted with them in mind.

7 Ways LGBT Couples & Modern Families
Benefit from Same-Sex Marriage

Wealth Manager Reviews the Many Financial and Legal Advantages

Advocates for lesbian, gay, bi-sexual and transgender couples and modern families are adding another victory to their list, with 36 states, along with Washington D.C., to allow marriage among same-sex couples.

A critical turning point came in October last year, when the Supreme Court chose not to hear appeals against lower court rulings that had overturned same-sex marriage bans in five states. Despite actions such as Indiana’s recent Religious Freedom Restoration Act, which would allow businesses in the state to refuse service to the LGBT community, the tide has been swift and overwhelmingly in favor of gay rights.

“I’ll always remember June 26, 2013 — the day that the Defense of Marriage Act was ruled unconstitutional by the United States Supreme Court, effectively breaking down the major door standing between LGBT couples and marriage equality,” says financial professional Holly Hanson, founder and principal of Harmony Financial Strategies, www.harmony-financial.com, a firm that, in part, focuses on the needs of the LGBT community. “As a member of the LGBT community, the day is etched forever in my mind.”

“Naturally, a lingering suspicion remains in the back of our minds, ‘Is it too good to be true?’ And, despite the positive direction the country is taking toward same-sex couples, there remain many practical concerns regarding laws and finances.” 

Hanson, author of “The LGBT and Modern Family Money Manual,” touches on benefits that have become available recently to millions of Americans.

•  Social Security and Medicare: In states where same-sex marriage is legal, LGBT couples have access now to federal programs such as Social Security and Medicare.

“Not only is it plainly fair—we’ve been paying into these systems as taxpayers regardless of your ability to take advantage of marriage—it will no doubt improve some of the issues that elderly people in the LGBT community face as they age and need assistance via partner benefits,” she says.

•  Military Benefits: Not only can same-sex couples now serve without fear of being dishonorably discharged or otherwise forced out, we can live openly together with military assistance as other military families have for years.

•  Federal and State Tax Benefits: Just by changing your tax status to “married filing jointly,” you can save thousands of dollars. We now have more choices in tax planning, and this is obviously something that ties into long-term financial planning as well.

•  Legal Titling to Assets: In the past, LGBT partners were unable to access retirement funds and pensions as heterosexual spouses could have. There are considerable taxation consequences for inheriting an investment vehicle from someone other than a spouse. Now, legally married LGBT spouses can have the proper access to these funds, both while their spouse is living or deceased.

•  Ability to Gift Money: Spouses can make monetary gifts to one another free of taxation. However, in the past, an LGBT couple would have had to pay gift tax on anything more than $14,000 (the current limit as of 2014). If I wanted to buy my wife a car, for example, that asset would have been subject to the gift tax. Not so anymore.

•  U.S. Visas for Same-Sex Couples: In the past, many LGBT couples would be ripped apart by forced deportation once visas ran out.

“My wife is a Swedish national, and now that we are legally married, I can sponsor her permanent residency in the United States,” Hanson says.

•  Parenting Rights / Family Planning: Second-parent adoptions have undoubtedly been smoothed over by the fact that it’s now easier to get a legal same-sex marriage in many states. Not all states in the U.S. have the same laws, so it’s recommended you attain the appropriate paperwork.

“Of course, there are millions of other Americans who, currently, do not have access to these and other benefits,” Hanson says. “Fortunately, those states are becoming an ever-receding minority. I think most of us can reasonably expect the possibility of marriage benefits within our lifetimes.”

About Holly Hanson, CFP®, CIMA®, ADPA®

Holly Hanson is founder and principal of Harmony Financial Strategies, www.harmony-financial.com, a recent vision which came to her after 16 years of experience in the financial advisory business and having attained the designations of CERTIFIED FINANCIAL PLANNER™, Certified Investment Management Analyst and Accredited Domestic Partner Advisor. She oversees the entire Harmony operation, mentoring and guiding the advisors to provide a unique combination of knowledge, dedication and service to LGBT individuals, same-sex couples and modern families. 

With the fall of DOMA and the repeal of Proposition 8 in California, Holly and her partner Sophie were married in 2013, and hope to eventually add children to their family of four dogs. Holly and Sophie are active supporters of the Los Angeles LGBT Center and the Human Rights Campaign.

(from Ginny Grimsley, National Print Campaign Manager, News and Experts)

June is LGBT Pride Month

Book promo: The Confessions of a Librarian: A Memoir of Loves

In the spirit of such classic female erotic adventurers as Anais Nin, Erica Jong and Toni Bentley, Barbara Foster shares lurid details of worldly romantic encounters from Istanbul, Buenos Aries, Israel and back to New York. . . . sure to keep you rapidly turning pages.

Buy Link

5 Safety Tips For Women Traveling Alone
A Few Precautions Help Reduce Risks So You
Can Focus On Fun, Globetrotting Author Says

Perhaps more than ever, women are willing to ditch their traveling companions and go solo when it comes time to hit the road and see the world.

A survey by Small Luxury Hotels of the World, for example, revealed that between 2011 and 2012 there was a 53 percent increase in the demand for rooms by women traveling alone.

The London Daily Mail also reports that some hotels have taken steps to make their accommodations more appealing to women traveling on their own, with such features as women-only floors. 

Still, despite the trend, many women may worry that such solitary excursions carry too many risks, making them a target for thieves, kidnappers and other criminals.

But one woman who has logged endless miles exploring the world and finding romance says it doesn’t have to be that way.

“There is no reason to let your fears keep you from the adventures you can experience,” says Barbara Foster, a veteran globetrotter and author of the book “The Confessions of a Librarian: A Memoir of Loves.” (www.threelovestory.com)

“Sure, there are risky places and bad types out there. But with the right precautions, women can travel solo with confidence, visiting the places and meeting the people they always dreamed of and returning home with wonderful stories and memories.”

Foster speaks from experience. Her travels have taken her across the country and around the world, with stops in Istanbul, Bombay, Buenos Aires, Jerusalem and other locales.

As an adventurer, Foster is something of a contradiction. She describes herself as a librarian who has difficulty reading flight schedules, and suspects a haggling merchant in an Arab bazaar would view her as easy pickings.

He would be mistaken.

While Foster has spent a professional lifetime in academia, and co-authored books on such esoteric subjects as Tibetan Buddhism, she also is steeped in real-life experience.

Foster, who says solo trips can be deeply rewarding for women, offers five tips for traveling boldly while staying safe.

•  Steer clear of the most dangerous locales. Simply put, some places just aren’t worth the risk, so avoid “no go” neighborhoods, cities and countries. For example, if you feel compelled to go to the Middle East, visit Israel, which is the safest Middle Eastern country. Still, if the destination is truly important to you, go ahead and take the risk. India can be dangerous and Foster says she was nearly kidnapped there, saved only by the intervention of a librarian friend. At the same time, she says, the country offers a once in a lifetime experience.

•  Connect with friendly contacts. Make yourself known not only to the U.S. embassy or consul, but also to people in your field, Foster says. During her travels, Foster wrote articles about libraries she visited. Her fellow librarians were a protective group.

•  Learn the language or at least useful phrases. Even if it’s just a few key words, speaking the language can come in handy if you need to seek assistance. Understanding what others are saying also can alert you to potential dangers.

•  Dress wisely, pay attention to manners and spend money in moderation.Essentially, don’t draw unnecessary attention to yourself. In her book, Foster recounts a visit to Istanbul where she watched horror-struck as two Turkish men slapped a young British woman for wearing a miniskirt on the street. For added protection against thieves, Foster recommends carrying money and identification in a pouch under your shirt.

•  Travel in the USA. You will miss many of the world’s must-see places, but if the thought of traveling abroad holds too much stress for you, it might be better to stick closer to home. Foster says two of her favorite U.S. cities are New York and New Orleans, both great places to explore.

About Barbara Foster

Barbara Foster has worked as a college librarian and as an associate professor specializing in Women’s Studies at the City University of New York. She has published numerous articles on education and travel, as well as more than 200 poems in literary journals under the name Belladonna. Her latest book is “The Confessions of a Librarian: A Memoir of Loves.” (www.threelovestory.com)

Book Promo: The Calcium Lie II: What Your Doctor Still Doesn’t Know

6 Healthy Habits To Implement
In February, American Heart Month

Misconceptions Are Among The Greatest Obstacles
For Heart Health, Says One of the ‘Best Doctors in America’*

Despite decades of medical research and public campaigns to ease the problem, heart disease is the No. 1 killer in the United States and throughout the Western world.

One of the problems driving heart disease is the messaging, says Robert Thompson, M.D., an integrative medicine specialist deemed by his peers to be in the top 5 percent of U.S. physicians. While there’s plenty of good research to indicate good advice, the general public, and many of his peers in the medical community, are stuck with faulty conclusions, he says.

“Perhaps the biggest misconception is that an overabundance of calcium, which may include supplements, is very good for people, especially women, but that’s simply not true,” says Thompson, author of “The Calcium Lie II: What Your Doctor Still Doesn’t Know,” (calciumliebook.com), a new book that details the roles minerals play in overall health and how to identify and correct deficiencies and imbalances.

Calcium is just one of 12 substances, as well as traces of 64 other minerals, that make up our bones. Excessive amounts of calcium hurt our bodies in many ways, especially the heart and the brain, he says. We cannot possibly replace minerals with just calcium, which hardens concrete and makes bones more brittle.

One study, published in the British Medical Journal in 2008, was meant to assess the effect of calcium on bone density and fractures in postmenopausal women. Researchers found that participating women were significantly more likely to suffer heart attacks while taking calcium supplements.

“This is far from an isolated study – there are others, including 15 studies combined into a meta-analysis yielding similar heart-health results, which show an increased risk of heart disease by at least 30 percent,” says Thompson, who offers practical recommendations for what individuals can start doing for better overall health in recognition of American Heart Month, celebrated in February.

•  Drink at least 64 ounces of water a day. As a general rule, we need to drink half of our bodyweight in ounces of water daily. For a 150-pound individual, that’s 75 ounces of water. Those who are overweight, or are heavy exercisers or live in warm climates may need more. Take care to drink quality water. Get a quality filtration system at home, which can range from $200 to $3,000.

•  Take ionic sea salt-derived minerals. We all need a diverse range of minerals and virtually none of us get enough. Ionic minerals are the only ones that are completely available for our bodies to use because they are water-soluble and they naturally carry an electrical charge that allows them to be carried through the cell membranes. All sea salt-derived trace mineral products are recommended – at least three grams per day.

•  Use only vitamin supplements made from 100 percent organic whole foods that have been vine-ripened. Almost all of us need supplements because contemporary food supplies lack adequate amounts of vitamins and minerals, thanks to soil depletion. Most store-bought vitamins include just one component of the many complex molecular elements contained in the naturally occurring vitamin source. You need all of the nutrient components to get the full benefits.

•  Get your fill of essential fatty acids; raw nuts and/or seeds are a good source. In 2003, the Food and Drug Administration approved the following health claim for seven kinds of nuts: “Scientific evidence suggests but does not prove that eating 1.5 oz. per day of most raw nuts as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease.” Omega-3 and Omega-6 are considered essential because humans can’t manufacture them within our bodies. Research has now shown that plant-derived Omega 6, and not fish oil, is the best oil for humans.

•  Eat high-quality proteins. Seafood, eggs, beans, chicken, game meat, duck and turkey are excellent sources of essential amino acids that are the building blocks of every protein molecule, hormone, neurotransmitter, cell membranes and immune molecules. Proteins can also be obtained from grains, sprouted grains, raw nuts and raw seeds. Vegetarians and vegans need to play close attention to combine protein sources to get the full complement of amino acids.

•  Walk at least 30 minutes every day. This activity has a huge effect on relieving the physiologic effects of stress on the human physiology. Exercise is good, but walking is amazing. No other single activity will more significantly or more rapidly affect the adrenal stress response in humans than walking, which probably works so well because it slows us down. And, it is an incredible way to build relationships.

“Also, I recommend ingesting essential monosaccharides, which is new and unknown territory for most people,” he says. “They are the simplest form of carbohydrate molecules found in the body, are essential for protein molecules and can be found in maple syrup, sweet potatoes, parsnips, beets and onions.”

*Robert Thompson, M.D., was added to the peer-reviewed directory, “Best Doctors in America,” in 1996.

About Robert Thompson, M.D.

Dr. Robert Thompson is a board-certified obstetrician and gynecologist, and a nutrition specialist who helps patients get long-term relief from chronic disease, including obesity, diabetes, hypothyroidism and adrenal fatigue. His newest book, “The Calcium Lie II,” is available for free at calciumliebook.com. Dr. Thompson received his medical training at the University of Kentucky and has been a leader in medical advances for more than 30 years.

FREEpay only for shipping & handling

Social Media Cocktail Party

Afraid To Admit That You Don’t Understand Social Media?
View Those Sites As A Cocktail Party Where
The Rules of Networking Etiquette Apply

By Marsha Friedman

I talk to a lot of business owners and authors who don’t “get” social media. 

A year or two ago when I’d speak with them, most were quick to say they didn’t understand it and didn’t need to.

Today what I hear is: “I know I’m supposed to be doing that, so I have a Facebook account.” Or, “Yeah, I’ve got my teenaged nephew taking care of that.”

Unfortunately, simply posting occasional announcements about upcoming sales or telling people why they should use your service or read your book is not social media marketing and it’s not helping you. In fact, if that’s all you’re doing, it could be hurting you.

What’s worse, you’re not taking advantage of what could become the most powerful tool in your marketing arsenal. Why?

Social media is the world’s biggest cocktail party and everyone’s there – including your competitors and your potential customers.

I first heard the cocktail party analogy from marketing guru David Meerman Scott, who used it in his best-seller, The New Rules of Marketing & PR, published in 2007. It immediately clarified for me why social media networks are marketing gold.

Imagine walking into a networking party at a hotel. People are roaming around, engaging with folks they know and being introduced to those they don’t know. They’re talking about the economy, the weather, the price of milk.

You get into a nice chat with someone and he asks what you do for a living. If it were me, I’d say, “I’ve got a national PR company that specializes in publicity.” The person might say, “Wow, I’ve got a friend interested in that. Let me introduce you!”

The friend may or may not be present at this cocktail party.

But if that same conversation happened on a social network like Facebook, that friend and dozens more would be so close by. They may actually be “listening” to your conversation.  That’s what makes social media so much more valuable as a marketing tool.  You can be exposed to thousands more potential customers than you would through traditional networking channels.

How does that happen?  Social media users stay connected by “following” one another.

If I’m following you, I can see your conversations. Post something clever and I might share it with my followers, who may also share it with their followers.

Before you know it, you and your brilliance may be exposed to hundreds of thousands of strangers. Some of them will become your followers and, voila! You have a growing audience.

But it won’t happen if you don’t have a plan and don’t apply cocktail party rules of etiquette. What works on social media – and what doesn’t – are the same things that work (and don’t) when you’re networking at that hotel conference room party:

•  Go in with a plan. If you’re going to a party to network, you have goals. Maybe you want to find prospective clients or get people interested in your upcoming project. You identify your target demographics and learn which influencers will be at the party, such as the local media, politicians and celebrities. On social media, the world’s biggest cocktail party, making the right moves gets a bit more complicated and involves some strategizing.  (My company now offers customized strategy plans that can be easily implemented by casual or newbie social media users.) 

•  Don’t stand in the middle of the room saying the same thing over and over. Repeatedly posting the same thing, like “Come in for our big sale tomorrow” or “We won Business of the Year!” is like going to a party and saying the same thing over and over.  People will run from you. Instead, engage in conversations on a variety of topics. They can be related to your business or book, but in a tangential way. Someone who sells jewelry, for instance, might share a great trick for cleaning rings.

•  Be genuine and show some personality. At a party, you smile, ask people questions about themselves, maybe tell some jokes, if that’s your personality and the personality you want your brand to reflect. People are drawn to people, not things, so let your humanity shine. But don’t try to be something you’re not. Other users will quickly figure it out and you – and your brand – will lose their trust.

Social media is a great way to build awareness of your brand, cultivate prospective customers and establish yourself as an authority. It has tremendous value for anyone with marketing needs, and it’s really not intimidating once you jump in.

Plus, it’s a whole lot more fun than an old-fashioned networking cocktail party!

About Marsha Friedman

Marsha Friedman is a public relations expert with 25 years’ experience developing publicity strategies for celebrities, corporations and media newcomers alike. Using the proprietary system she created as founder and CEO of EMSI Public Relations, (www.emsincorporated.com), an award-winning national agency, she secures thousands of top-tier media placements annually for her clients. The former senior vice president for marketing at the American Economic Council, Marsha is a sought-after advisor on PR issues and strategies. She shares her knowledge in her Amazon best-selling book, Celebritize Yourself , and as a popular speaker at organizations around the country.  

Book Review & Bonus Recipes: Wheat Belly by Dr. William Davis

Wheat Belly: Lose the Wheat, Lose the Weight, and Find Your Path Back To Health

by William Davis (Author), Tom Weiner (Narrator)

 

Review

‘Fascinating, compelling, and more than a little entertaining, Wheat Belly may be the most important health book of the year.’ Dana Carpender, author of 500 Low-Carb Recipes ‘Comprehensive, readable and witty… Take [Dr Davis’] advice to lose wheat from your diet and you’ll likely be paid back many times over in the form of a slimmer, healthier body and a better functioning brain.’ Dr. John Briffa BSc MB BS nutritional physician and author of Waist Disposal.

~~~~~

Physician Advises: Skip the Grains But Not
the Treats This Holiday Season

Best-Selling Author Shares 2 Grain-Free Recipes

At a time when we most want to look and feel our best, we seem to do everything possible to ensure we don’t, says cardiologist Dr. William Davis.

“The weather starts to change and we reach for the pumpkin-spice cookies, cider doughnuts and beer, which launches us into processed carbohydrates season,” says Dr. Davis, author of “Wheat Belly Total Health,” (www.wheatbellyblog.com), the latest in his bestselling “Wheat Belly” series.

“They make us tired and sluggish when we especially need energy as we prepare for all the fun stuff and preparation that lead up to Thanksgiving, Christmas and Hannukah, and they cause us to gain weight, which we immediately pledge to shed come New Year’s.”  

People have been taught that the refined, processed carbohydrates in foods like white rice, white bread and traditionally baked goods are “bad carbs.” We’re told we’ll be healthier, happier and slimmer if we get stick to the “good carbs” in fruits, nuts and whole grains.

Not true, Dr. Davis says – at least in the case of grains.

“Grasses and grains like wheat are a great food source for goats, cows and the like,” he says. “But humans have a different digestive process and different nutritional needs. Grasses are not only responsible for unwanted weight gain, but also more serious conditions, including Crohn’s disease and other autoimmune and inflammatory conditions. We just weren’t meant to eat them.”

That doesn’t mean you have to do without your favorite treats during the holidays. Just make them a different way.

He offers these recipes:

•  Pumpkin Spice Muffins (makes 12):
2 cups ground almonds
1 cup chopped walnuts
1/4 cup ground golden flaxseed
Sweetener such as Truvia or stevia extract equivalent to 3/4 cup sucrose
2 teaspoons ground cinnamon
1 teaspoon ground allspice
1 teaspoon grated nutmeg
1 teaspoon baking powder
Dash of fine sea salt
1 can (15 ounces) unsweetened pumpkin puree
1/2 cup sour cream or canned coconut milk
2 large eggs
1/4 cup walnut oil
melted coconut oil or extra-light olive oil.

Preheat the oven to 325 degrees F. Grease a 12-cup muffin tin. Stir together the almond meal, walnuts, flaxseed, sweetener, cinnamon, allspice, nutmeg, baking powder, and salt in a large bowl. Stir together the pumpkin, sour cream or coconut milk, eggs, and oil in another large bowl. Stir the pumpkin mixture into the almond meal mixture and mix thoroughly. Spoon the batter into the muffin cups, filling them about half full. Bake until a toothpick inserted in a muffin comes out dry, about 45 minutes. Cool the muffins in the pans 10 to 15 minutes, then turn out onto a rack to cool completely.

•  Wheat-free Cauliflower Mushroom Dressing:
1 ounce dried porcini mushrooms
1 pound loose ground pork sausage
3 tablespoons olive oil, divided
2 stalks celery, chopped
1 medium onion, diced
1 head cauliflower
1 green pepper, chopped
4-ounce can/jar roasted red peppers
8 ounces Portabella mushrooms, sliced
2 tablespoons ground golden flaxseed
1 teaspoon onion powder
1 teaspoon ground sage
1 teaspoon ground thyme
1 teaspoon ground tarragon
Sea salt and freshly ground black pepper.

Preheat oven to 350 degrees F. Bring approximately 12 ounces water to a boil in sauce pan. Toss in porcini mushrooms and turn heat down to maintain below boiling. Stir every couple of minutes for 20 minutes. In deep sauce pan, sauté sausage in 1 tablespoon olive oil, along with celery and onions, until sausage is cooked. Drain excess oil. Place saucepan back on low heat. Break cauliflower into small florets and add to sausage mix. Toss in drained porcini mushrooms along with approximately 4 ounces of the porcini broth, remainder of olive oil, green pepper, roasted red peppers, Portabella mushrooms and flaxseed. Add onion powder, sage, thyme, tarragon, salt and black pepper and stir. Transfer to baking dish and place in oven. Bake for 45 minutes.

About Dr. William Davis

William Davis, MD is a cardiologist and author of several books that have sold more than 2 million copies, including the No.1 New York Times bestseller “Wheat Belly.” He has appeared on major national media including the Dr. Oz Show, CBS This Morning, National Public Radio, and Live! with Kelly.. Davis has built a substantial online presence on his Wheat Belly Blog, (www.wheatbellyblog.com), with more than 300,000 visits per month. He is a graduate of the St. Louis University School of Medicine, with training in internal medicine and cardiovascular disease at the Ohio State University Hospitals. A Case Western Reserve University Hospitals, he served as Director of the Cardiovascular Fellowship and Assistant Professor of Medicine.  

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Book Promo: Wedding Must-Haves

4 Must-Haves for Every Wedding
With Costs for Guests Skyrocketing,
Couples Need to Ensure a Great Experience

Watch any of the popular wedding reality shows – Say Yes to the DressMy Big Fat American Gyspy WeddingFour Weddings – and the common denominator is money.

“The focus has always been on saving, borrowing or budgeting so that the bride can have her ‘perfect’ wedding,” says Eric Gulbrandson, a wedding photographer and author of the new book, “Dream Wedding Secrets: The All Important G.S.F,” (www.dreamweddingsecrets.com),

“But weddings now cost more than ever for the guests – the average cost jumped 75 percent over the past two years!”

Wedding guests now spend an average $592 per wedding on clothing, gifts, transportation, hotels, etc., up from $339 in 2012, according to a just-published American Express survey.

“If you want people to actually attend, you have to make sure it’s the perfect wedding for them, too,” says Gulbrandson, whose book is a compilation of tips for doing just that based on interviews with hundreds of wedding guests.

Gulbrandson shares four must-haves for achieving a high G.S.F – Guest Satisfaction Factor:

•  Have plenty of food and drink.

If you have to choose between paying for more food versus paying for better food, go for quantity. Nobody will mind if the food’s not stellar, but they will if you run out!

Taste and presentation are important, but having enough food and drink and having it available throughout the event is more important, Gulbrandson says.

“I had one woman who said that, toward the end of one reception, the caterers brought out a nacho bar.  She said, ‘It was cheap … and perfect!’ ” he says.

•  Have details that show appreciation.

“One woman I interviewed talked about being greeted by trays of hors d’oeuvres and champagne as soon as they arrived for the wedding, and how it made the guests feel appreciated,” Gulbrandson says.

“Another went to a wedding in a foreign country. The bride and groom had a welcome bag  filled with helpful items, like a survival translation dictionary, insect repellant and maps of the local area in the hotel rooms for their guests as they arrived.”

When people take the time and expense to attend your wedding, details that show how much you appreciate that go over very well, Gulbrandson says.

•  Have on hand whatever’s necessary to make people comfortable while they wait.

One couple Gulbrandson interviewed talked about arriving at the reception venue following the wedding and waiting for more than two hours for the bride and groom. Not only was there no food or drink available while they waited, there was no entertainment or information about when the wedding party would arrive.

“When they finally did arrive, it was clear they’d all been out drinking and joyriding in their limo,” Gulbrandson says. “Many of their guests had left!”

Some delays are unavoidable: Photos taken after the wedding, for instance, can delay the reception.

“Make sure food and drink is available for those waiting, and entertainment,” Gulbrandson says. “It could be an acoustic musician or a disc jockey, and slide shows of the bride and groom growing up.”

•  Have entertainment that almost everyone can enjoy.

Usually, the choice is between a live band or a DJ. Since DJs can usually provide more musical variety than a band, they stand a better chance of giving all of your guests a good time.

“A DJ can play music that appeals to different generations and different styles of music,” Gulbrandson says. “One compromise, if you’d really like a band, is to have live music for an hour or two, then switch to the DJ – although that’s not the most economical choice!”

Gulbrandson also recommends taking the time to choose your own music rather than giving the DJ carte blanche. Be sure to choose songs from a variety of genres and styles. If there are some wedding standards you dislike, create a “do not play” list for the DJ.

Dream Wedding Secrets

About Eric Gulbrandson

Eric Gulbrandson is a longtime wedding photographer who began compiling interviews for “Dream Wedding Secrets: The All-Important G.S.F,” (www.dreamweddingsecrets.com), in 2009. As a wedding photographer, he heard many happy guests – and many unhappy ones – and realized that most publications offering wedding advice focused on making the bride and wedding more beautiful, or saving money. He interviewed hundreds of guests and includes more than 200 of their quotes about essential Guest Satisfaction Factors.

Common Money Traps

Top 10 Ways People Go Broke
Self-Made Millionaire Shares Common Mistakes to Avoid

You don’t have to come from a wealthy family, have the next billion-dollar idea or work 18-hour days to become rich, says self-made millionaire Mike Finley.

“You don’t have to be extraordinary in any of the headline-grabbing ways; what you need is the self-awareness to avoid wasting money on short-term, retail-priced happiness,” says Finley, author of “Financial Happine$$,” (www.thecrazymaninthepinkwig.com), which discusses his journey to financial literacy and the principles and practices that allowed him to retire from the Army a wealthy man.

“Money used wisely can give you the financial security associated with the good life.”

Finley lists 10 of the most common money traps that lead to consumers going broke:

•  Make the appearance of wealth one of your top priorities by acquiring more stuff. The material trappings of a faux lifestyle, as seen in magazines and advertisements, are not good investments either financially or in long-term happiness. 

•  Work a job you hate, and spend your free time buying happiness. Instead, find fulfilling work Monday through Friday so you’re not compensating for your misery with expensive habits during the weekend.

•  Live paycheck to paycheck and don’t worry about saving money. Live for today, that’s all that matters. Have you already achieved all of your dreams by this moment? If not, embrace hope and plan for tomorrow. (Appreciating your life today doesn’t require unnecessary expenditures.)

•  Stop your education when someone hands you a diploma; never read a book on personal finance. Just about any expert will tell you that the most reliable way out of poverty is education. Diplomas shouldn’t be the end of learning; they should be a milestone in a lifetime of acquiring wisdom.

•  Play the lottery as often as possible. While you’re at it, hit the casino!Magical thinking, especially when it comes to money, is a dangerous way to seek  financial security.

•  Run up your credit cards and make the minimum payments whenever possible. Paying interest on stuff you really don’t need is a tragic waste of money.

•  When you come into some free money, spend it. You deserve it. By that logic, you’re saying that a future version of you doesn’t deserve the money, which can be multiplied with wise investments.

•  Buy the biggest wedding and the biggest ring so everyone can see just how fabulous you really are. Nothing says “Let’s start our future together” like blowing your entire savings on one evening.

•  Treat those “amazing” celebrities and “successful” athletes as role models. Try to be just like them whenever possible. As far as we know, there’s only one you the universe has ever known. Don’t dilute your unique individuality by chasing an image.

•  Blame others for your problems in life. Repeat after me: I am a victim. The victim mentality is an attempt to rationalize poor habits and bad decision-making.

“If you’re feeling uncomfortable with your financial situation, don’t just sit there in a malaise of ‘If only I had more money,’ ” Finley says. “Instead, use it as motivation for a better life; that’s why the discomfort is there.”

About Mike Finley

Like most Americans, Mike Finley was raised with no education in personal finances. Joining the Army out of high school, he realized he didn’t understand money management and began the task of educating himself. After 26 years in the service, during which he practiced the principles he learned, he retired a millionaire. Finley is the author of “Financial Happine$$,” (www.thecrazymaninthepinkwig.com) and teaches a popular financial literacy class at the University of Northern Iowa. He donates much of his time to additional groups, including Junior Achievement of Eastern Iowa and organizations serving veterans and current military personnel.

Becoming a Maverick

5 Rules for Becoming an Intellectual Maverick
Life Requires More Than a Whisper of Wisdom, Says Venture Capitalist

No matter how well our lives may be going, many of us seem to be at our wit’s end when it comes to attaining that next level of success, but there is a solution to this challenge, says world-traveling entrepreneur Julian Pencilliah.

Whether we want to improve our relationships, spiritual development, emotional well-being, health or monetary ambitions, we so often find that we’re our own greatest enemies, says Pencilliah, author of “The Jetstream of Success,” (www.thejetstreamofsuccess.com).

“You see it time and time again – individuals rise out of the most devastating circumstances and transform their lives into greatness,” he says. “If you’re in a place where you feel that life’s closing in on you, and you have a pressing urgency to transform your misfortune into a positive opportunity, then you must embrace the fact that realizing your potential is a process.”

How does one start this process? Become a student of your own history and become an intellectual maverick, says Pencilliah, who reviews the attributes that must be developed to make progress possible.

•  Irrevocably change your world. Piece together an ever-fuller understanding of yourself with the intention of reinventing yourself a thousand-fold. We should always aim toward exponential achievements, with the wisdom of knowing that we are not chasing the achievement, but rather chasing the consciousness of who we need to become in order to materialize our success.

•  Think with sophistication. This is your capacity to become more strategic in your approach to life. This simply means that you need to become more process-oriented, rather than goal-oriented. Intelligence is knowing what’s required of you. Sophisticated thinking is the process of making successful decisions over a lifetime.

•  Exceed probability amplitudes. Achieving success in any arena of your life is framed within your ability to eliminate innate weaknesses and biases. History tells us that not all greats have off-the-chart IQs, nor are they born with limitless freedom. In fact, it’s the triumph over less-than-favorable circumstances and a determination to achieve that often builds the character necessary for success. Great individuals set out to achieve outstanding results, and make their decisions within intellectual criteria. All the greats have engaged a higher impulse, a higher bandwidth, and an inherent strength.

•  Smile with radiance. Life is beauty in every direction, but we are often unable to see it if we are too consumed with our lives. The simple truth is that you can touch more of the beauty of life only by touching your own beauty. If you look through the lens of love, gratitude and contribution, then you will be able to see and touch more of the infinite beauty that makes life on Earth a heaven. Learn to smile like sunshine every day and brighten up your world.

•  Get lucky. “I would love to tell you that your destiny is written in the stars, but it is actually written within the confines of your interpretation of life,” Pencilliah says. “Luck has more to do with self-engagement than any random twist of fate. Be bold and champion your life to exceed the probability amplitude of any statistic of luck.”

We are all endowed with the ability to achieve success in any facet of our lives; success is framed within the definition of the analytical tools and emotional disciplines necessary to champion your life forward, he says.

“Above all, I live by three simple words: compassion, love and gratitude,” Pencilliah says. “We need to act on these three words daily. Doing so will irrevocably change your world.”

About Julian Pencilliah

Julian Pencilliah, (www.julianpencilliah.com), is the author of the new book, The Jetstream of Success, (www.thejetstreamofsuccess.com), which is an Amazon Top 10 e-book best sellers in the self-help category. As a venture capitalist, he has taken a bold approach to life, which includes 20 years of accomplished business acumen. Whether it’s going face-to-face on a dive with great white sharks in the depths of the Atlantic, racing Formula One cars throughout the world or being on a game drive with Virgin billionaire Sir Richard Branson, Pencilliah’s lifestyle has served as a platform for him to draw analogies to connect with readers. This allows the reader to stitch together an ever-fuller understanding of their self, enabling progress toward their ambitions.