You Need to Know These 3 Marketing Tips Before Launching a New Product

In this era, where no sector is left unaffected by the prevailing cut-throat competition, marketing has become more of an essential need than an auxiliary sales promotion technique. The importance of marketing becomes even more crucial for the new products that do not have any prior stronghold in the market.


So, you have a brilliant idea for a startup, have adequate resources at your disposal to arrange the pre-requisites, have even developed a team for the purpose, but also have that feeling of ‘something is missing’. If this is the case with you, well, then congrats! You have, what it takes to be an inborn entrepreneur, you know that though seemingly enough, the aforementioned preparations are not adequate, you realize that raw materials are not the only requirement for a startup, you are one among the many potential founders who understand the requirement, no need of Marketing.

Marketing is, as they say, an umbrella term that includes all the activities done by a marketer in order to induce their quiescent customers into buying of their product or services. It is then, not a want, but a need to adopt some marketing techniques for the successful launching of a new product. Mentioned below are some of the proven ideas that have taken numerous impressarios to the road to success.

Generate the Need

Do you remember the 1925’s advertisement of Listerine’s mouthwash- Always a bridesmaid but never a bride? If you’re in the field (of marketing) for even a little bit of time, you definitely must be aware of it. The buzz the advertisement had created in the market, the curiosity, and the outcome it presented, is something what they call a history. The company was manufacturing the product since 1879 and was on its way to gradual growth, but the aforesaid marketing trick raised its revenues from $115,000 to more than $8 million. They generated a need and actualized one of the most common principle of marketing- Create utility. And the results they earned was definitely worth the effort.

Select Perfect Pricing Strategy

Most of the companies use penetration techniques for their new products, which is a prudent practice as well, although, not effective all the time. The strategy has backfired many a time, ruining the image of the company/product. However, the situation can be taken under control by utilizing the asymmetric dominance effect (aka decoy effect). The phenomenon itself is not neoteric, but the idea of using it for marketing a new product is surely an avant-garde.

While using this strategy, the most important factor to be kept in mind is timing. If the stimulant alternative is presented at the same time of the launching of the main product, the phenomenon will lose its effectuality; and indubitably, it is of no use to introduce the alternative, after the consequential time period of penetration pricing ceases. Therefore, careful vigilance of the market is required for the successful implementation of such plans.

Start with Giveaways

If you have ever read about the history of tea-bags, this idea is something you know already about. Many organizations, especially the ones dealing in digital services, are using it constantly even to this day. The technique is, undeniably, more effectual than any other penetration pricing technique. Start giving small freebies of your service, wait until it becomes an in-demand, then tack on the inevitable ‘upgrade’. Sounds simple, doesn’t it? But only the marketers who have implemented the tactic, know that it isn’t exactly a cakewalk. Often, the strategy does not develop the desired output. Though it is usually because of the quality of the product, such ideas fail, ineffective marketing plan may also create similar results, even for the high-quality products. It is evident that the giveaways strategy may work to create potential customers, but retention is an entirely different notion. For that many components are needed to be considered like timings, moderation, amelioration, etc.

Bottom line is, the concept that ideas are the most important factors in a new products’ success, is not entirely veraciousFeature Articles, effective marketing assignment help is the deciding constituent that leads to triumph almost always.

Source: Free Articles from


Filipe Mark is an academic writer working with one of the leading organizations providing assignment help Australia. Though he writes all papers with the support of subject related experts, he possesses unmatchable knowledge in various fields like Nursing, management, computers, and hospitality.

Acckk! Check out my blog on the VHP Author’s Blog

Check out the VHP Authors’ Blog


Organization, or rather the extreme lack of it, is the bane of my existence. As a self-employed – and too broke to hire assistants – writer, I have to keep track of my different projects, deadlines, invoices, bills and other “I gotta do it(s)”. Organization has NEVER been my forte… (Read More)

Marketing & Promotion – Blog Talk Radio show

http://www. blogtalkradio. com/Books-with-Heart

Due to technical difficulties on Aug 10 – Kimberlee Williams from Vanilla Heart Publishing and author Chelle Cordero have rescheduled the BTR show on Marketing & Promotions to Sunday, August 31 at 6:30PM EST!

Join VHP Author Chelle Cordero, and Kimberlee Williams, Vanilla Heart Publishing Managing Partner, as they discuss author promotion and marketing techniques and tips! Chelle’s strategies for promotion and marketing of her books, Bartlett’s Rule, Forgotten, and coming soon, Within the Law are hugely successful, so be there and learn the secrets to exploding your book sales.

Sunday, August 31, 6:30PM EST

Chelle’s Appearances on Blog Talk Radio

Vanilla Heart Publishing on Blogtalk RadioTalk with the authors that make Vanilla Heart Publishing great! We’ll talk about writing, and life, their books, marketing and promotion, and about everything else…

Chelle Cordero’s
VHP BlogTalk Radio appearances!
Celebrating Forgotten!
Forgotten is an unforgettable romance about two people who meet by chance, love by choice and are torn apart by intrigue. Their romance survives a foreign threat to national security, kidnapping, personal tragedy and a murder attempt.
Chelle talks with us about
Author Promotion and Marketing Tips!
And on August 10th, join Chelle Cordero as she talks about and shares author promotion tips and strategies!
Aug 10, 2:30pmEST


BTR Write-in-the-City interview
Date: Thursday July 24, 2008
Time: 8:00 pm EST
Call in Number (347) 633-9087
Thursday night July 24, 8:00pm EST
Chelle Cordero will be interviewed by Sherri of Write in the City
and will be talking about her books, Bartlett’s Rule
and the very-soon-to-be released Forgotten
and things about being a writer.
You will be able to call in too!
Call in number, (347) 633-9087.
And then, Chelle’sVHP BlogTalk Radio appearances!
Celebrating Forgotten!
Forgotten is an unforgettable romance about two people who meet by chance, love by choice and are torn apart by intrigue.
Their romance survives a foreign threat to national security,
kidnapping, personal tragedy and a murder attempt.
Aug 2, 2:30pm EST
Call-in Number: (646) 478-3750

And on August 10th, join Chelle Cordero
as she talks with Kimberlee Williams of Vanilla Heart Publishing
about author promotion and shares tips and strategies!
Aug 10, 2:30pmEST
Call-in Number: (646) 478-3750

more from A Writer’s Life series…

A Writer’s Life: Insults and Rejections
by Chelle Cordero
We have all been treated to the stories of how M.A.S.H. (based on Richard Hooker’s novel) was turned down dozens of times before becoming a hit novel, movie and long-running TV series.

A Writer’s Life: Online Marketing and Promotion by Chelle Cordero
No matter how well written your story or how enjoyable it is to read, unless it is noticed, it won’t sell. Get your book noticed by using online sources at little or no cost to you.