Book Promo: MoneyBall Medicine

MoneyBall Medicine:
Thriving in the New
Data-Driven Healthcare Market

by Harry Glorikian  & Malorye Allison Branca

From Doctors To Entrepreneurs, Moneyball Medicine Can Help Us Adapt To Changes Shaping Healthcare Today

Among other things, the coronavirus outbreak has shown us that getting the right data quickly and knowing how to use it are crucial to containing the pandemic. With a globally data-driven healthcare system, we would have accurate information at our fingertips to help us readily identify new threats, activate a rapid response, and develop critical testing equipment and vaccines to keep it from spreading. It’s all about saving lives and, with this essential information, the possibilities are endless.

In MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market, Harry Glorikian (along with Malorye Allison Branca) show through examples what a new data-driven healthcare system could look like when implemented on a global basis. The authors reveal where data and cutting-edge analytics are already advancing healthcare and creating new and evolving business opportunities.

The book includes interviews with dozens of healthcare leaders, and describes the business challenges and opportunities arising for those working in one of the most vibrant sectors of the world’s economy. The authors map out many of the changes taking place, and describe how they are impacting everyone from patients to researchers to insurers, and outline some predictions for the healthcare industry in the years to come.

MoneyBall Medicine makes a compelling case for embracing technology and the use of data to revolutionize the healthcare system for the greater good of patients and healthcare professionals alike.

Author Harry Glorikian also hosts the MoneyBall Medicine™ Podcast, a series all about the data-driven transformation of the healthcare and life sciences landscape. An influential global business expert with more than three decades of experience building successful ventures in the U.S. and around the world, Glorikian is well known for his achievements in the life sciences, healthcare, diagnostics and healthcare IT industries. He is a sought-after speaker who has addressed the National Institutes of Health, Molecular Medicine Tri-Conference, World Theranostics Congress and other audiences worldwide.

He has written numerous articles for industry publications, appeared on CBS Evening News, and has been quoted regularly by Dow Jones, The Boston GlobeBioWorld Today, Los Angeles Times, London Independent, Medical Device Daily, Science Magazine, Genetic Engineering News and many other media outlets. He is also the author of Commercializing Novel IVD’s: A Comprehensive Manual for Success.

For more information, please visit www.glorikian.com, or listen to his podcasts at https://glorikian.com/podcast/.

MoneyBall Medicine: Thriving in the
New Data-Driven Healthcare Market
Publisher: CRC Press, Taylor and Francis Group
ISBN-10: 1138198048
ISBN-13: 978-1138198043

Available from Amazon.com
Routledge Group
Books~A~Million

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