Book Promo: Animation Rules! by Steve Hickner

Animation Rules!
Advice From Veteran Professional Steve Hickner
To Help Achieve Success

You gotta know the Rules! Steve Hickner’s Animation Rules! (ISBN 9781938406386, Trade Paper, 118 pages, $14.95) lays out 52 rules for everyone who works in animation and other creative pursuits. The book is now available nationwide.

Hickner, a veteran film director at DreamWorks Animation, divides his 52 rules into five sections:

• Do the Right Thing
• Portfolios, Presentations, and Pitches
• Improve Yourself
• Cold Hard Truths
• It’s a Career

The rules offer succinct career advice for anyone working in a creative field. Some rules are counter-intuitive: “Open strong. Close stronger” (Rule 17) recommends putting the second-best piece of work first in a portfolio, and the best piece last. Others give insights that only a longtime professional would know: “Every studio is two flops from disaster” (Rule 38).

Hickner has illustrated each rule with a drawing featuring Rulio, the fictitious animator who does not follow the rules. “Immerse yourself in inspiration” (Rule 29), shows a colleague whose work is inspired by great movies, while Rulio dreams about cupcakes.

At DreamWorks Animation, Hickner directed the films The Prince of Egypt and Jerry Seinfeld’s Bee Movie. At Stephen Spielberg’s Amblimation studio, Hickner produced the films An American Tail: Fievel Goes West and Balto. He has also worked at Walt Disney Animation Studios and has been a storyboard artist for Peabody and Sherman, Shrek Forever After, Over the Hedge, Madagascar, Shark Tale, and Antz. He frequently lectures at universities. His first book, Animating Your Career, was published in 2013.

Animation Rules! is the first in a brand-new series of Rules! books to be published by Brigantine Media. Upcoming titles include Customer Service Rules!, Business Rules!, Retail Rules!, and Supermarket Rules!. Each Rules! book is written by an expert in the field, and is illustrated by Steve Hickner.

For more information about Animation Rules! please visit www.therulesbooks.com.

Animation Rules!
By Steve Hickner
Published by Brigantine Media
ISBN 9781938406386

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